weFinance presents the digital point of sale for financial services. The showroom concept intelligently merges physical retail space and the virtual world to present consumers with everything they need to know about products and services that require explanation.
The concept is not designed to replace the physical branch itself, but to give it new meaning and demonstrate digital possibilities at the point of sale. At weFinance, methods like simplification and gamification make naturally intangible products tangible.
The project was realised in partnership with Cisco and Serviceplan.