LED light bulbs are more expensive than standard light bulbs and need to be configured accordingly to benefit from their energy-saving potential. This makes it important for end users to be aware of the technical details so that they can choose the right model for their needs. In DIY stores, well-known quality products are often displayed side by side with cheap, no-name products. In order to achieve this awareness, the LED incandescent lamp manufacturer Osram decided to inform buyers about the special features of their products and by doing so improve both the shopping experience for consumers and their level of satisfaction after making a purchase.

A remote LED expert is available at five hardware stores who answers questions and helps customers select products. The video installation is customer-friendly and intuitive and allows experts to be contacted and consulted quickly and easily. Success is evident in a purchase rate of > 90% following consultation with the experts.