Camper Pop-up Store

The Camper Pop-up Store was set up in partnership with Vitra on the Vitra Campus in Weil am Rhein on the occasion of Art Basel to test a new retail concept. The goal: to make omnichannel tangible and redefine the shopping experience and create synergies between online shopping and shopping in the stationary retail space.

 

Among other things, the full implementation of an omnichannel customer journey includes digital signage for information and entertainment purposes, integration of digital and physical customer cards and a 3D foot scanner that supports sales in recommending and producing the right product for the customer’s feet.

The project was honoured with the EuroShop Retail Design Award in 2016.